Company Overview
Honeywell, a Fortune 100 powerhouse, is known for inventing and manufacturing technologies that tackle global challenges in safety, security, productivity, and energy. They’ve always been at the forefront of innovation, but even giants need a strategic partner to expand their reach and grow their pipeline.
Their Objectives
Honeywell was heavily reliant on their channel partners for business growth and prospecting. To diversify and expand their inhouse lead generation, they needed a partner capable of driving pipeline growth across Europe, North America, the Middle East, and Asia Pacific. The goal was not only to grow the pipeline in these regions, but to do so with a scalable and more targeted sales strategy that would improve the quality of the pipeline.
The Results
$4.7m | 700+ | 450+ |
Annual Pipeline Growth | Sales-Ready Leads Annually | Sales-Qualified Leads Annually |
How We Achieved These Results
Global Coverage & Multilingual Selling 🌐🗣️
Understanding Honeywell’s service offering was our first step. Using a proven process, we were able to quickly liaise with the internal team across five territories. Trained to the TechMedPro standard, the Team was able to sell in 20 different languages.
Our established global footprint and experience selling in these regions allowed us to navigate the complexities of engaging overseas buyers effectively. This ensured a seamless ramp-up period, bypassing common outbound selling challenges thanks to our shared insights and previous experiences.
Deployment of WinTeam 🚀🤝
Weekly meetings were a cornerstone of our strategy. TechMedPro set up WinTeam meetings where we met regularly with Honeywell’s field sellers. These meetings were more than updates; they were collaborative sessions to discuss progress, tackle challenges, and plan future actions.
This collaborative approach allowed both teams to share best practices, innovative ideas, and regional experiences, creating a unified sales strategy that fostered success. The result? Enhanced adoption of new initiatives and a stronger, more cohesive team spirit.
Conclusion
By leveraging our sales training and strategic approach, we helped Honeywell add an impressive $4.7M to their annual pipeline. Our ability to establish sales Cadences effectively in multiple languages and our collaborative WinTeam strategy ensured that Honeywell could expand their reach and improve pipeline quality across various regions.
Ready to see similar results for your company? Let’s discuss how TechMedPro can drive your pipeline growth with our global expertise. Our best-in-class sales Coaching has helped the world’s most successful brands make their next winning sales moves. From GTM strategy to performance overhaul, driving better performance at all stops in the buying cycle. Contact Us NOW!
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